Important pages and content requirements in a sales website

 

Successful digital marketers know that some pages in a website can be more important than others and additional importance should be given to them for optimal performance. In this article, we will define the most important pages and the content required to increase the conversion rates of your business. To create brand awareness, generate leads, and see good conversion rates you need to optimize your pages. The pages that hold more weightage in a website are

• Home page:

The first page your customer sees on your website is the home page. Studies show that the visitors spend only 62 seconds skimming through a website to know the worth of the business. what we have to do is to make each second count. It might be tempting to add every detail of your business to the home page but resist it. When it comes to content, be crisp. It may contain information about 

• The description of your identity and what your business is all about.
• A brief explanation about your products and services.
• Bullet points on how you help your clients or potential clients.

• About page:

Being the most viewed page of any website, customers like to know you, the people behind the business. This page should be about a brief history of your business, the awards and certifications you have been awarded, how your business stands out from the rest of the competition.

• Products /services page:

This page contains information about the products/ services you offer. Summarise the services or products you offer in bullet points explaining them in short. If you wish to talk elaborately about each service product, then you consider giving it a link from the landing page so that the customer can navigate easily without having to search for the product or service information. You can also project in, the specialized services you offer, how your customers would benefit from it and how your products or services differ from that of the competitors. Neural schema, the best digital marketing company in Chennai, is a one-stop solution to all your marketing needs, we help you market your products and services effectively.

• FAQ page:

This page should answer the frequent questions your customers would ask you. This customer support system makes the customer feels secure and initiates him to buy your products or avail of your services.  Your answers should persuade your customers for a call to action.

• Testimonials/ review page:

 This is a place to show off the positive customer reviews about your business. To increase credibility, you can also include photographs of the customers and a link to their social media page just to show that they are honest reviews. Try to put a headline above each testimonial so that people can read some of it based on their queries.

• Contact page:

This is the most important page on a website as it contains your phone number, mail id, and a physical address to reach you in person. If you fear your mail inbox will be spammed, then you can fit in a contact form so that you can send them customized information based on their inputs.

In addition to this, it is recommended that your website has a blog page where you can give your customers valuable content through which you can call for sales. In the best digital marketing company in Chennai, the Neural schema we help you design a customized website according to your business needs. Call us at +91 9344586353.